Sharad Agarwal

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Do Backlinks Matter In AEO?
Do Backlinks Matter In AEO? Sharad Agarwal June 26, 2026

Do Backlinks Matter In AEO?

As search evolves from traditional SEO to Answer Engine Optimization (AEO), many marketers are asking whether backlinks still matter. The short answer is yes, but their role is

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GEO Mistakes That Are Quietly Killing Your AI Visibility
GEO Mistakes That Are Quietly Killing Your AI Visibility Sharad Agarwal June 23, 2026

GEO Mistakes That Are Quietly Killing Your AI Visibility

Something nobody tells you when you start taking GEO seriously: you can be doing a lot of things right and still be invisible in AI answers. Not because the strategy is wrong, b

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Your GEO Starter Framework: Putting The Whole Series Into Practice
Your GEO Starter Framework: Putting The Whole Series Into Practice Sharad Agarwal June 20, 2026

Your GEO Starter Framework: Putting The Whole Series Into Practice

 we started with a simple but uncomfortable idea: the way people find information has changed, and most brands have not caught up. Since then we have covered how AI engines

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Making Your Content Ready For AI Agents, Not Just AI Answers
Making Your Content Ready For AI Agents, Not Just AI Answers Sharad Agarwal June 17, 2026

Making Your Content Ready For AI Agents, Not Just AI Answers

Picture this. Someone tells their AI assistant: "Find me organic cotton sheets, queen size, under 150 dollars, with at least a 4.5-star rating, and order them if you find a good

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Red(dit) is the New Black
Red(dit) is the New Black Sharad Agarwal June 15, 2026

Red(dit) is the New Black

Reddit has become one of the most significant SEO assets and significantly more important in AI-powered search systems, including those used by major search engines and AI assis

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Technical GEO: What AI Crawlers Actually Need From Your Sites
Technical GEO: What AI Crawlers Actually Need From Your Sites Sharad Agarwal June 13, 2026

Technical GEO: What AI Crawlers Actually Need From Your Sites

Here is a scenario that plays out more often than people realize. A company spends months building out exactly the kind of content we have talked about in this series - deep, we

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